|miss jennifer jones who is very much in love!|
With weddings bells looming, it very clear Jennifer's attention has turned to all things lovey/dovey and has just launched her new business, "Miss Jones in Love" specialising in bespoke custom pieces for weddings and events. No doubt making an appearance on her own wedding table very soon, the beautiful keepsakes and centrepieces suit a range of styles from a casual beach side affair to a chic contemporary party.
Do you love them? - I do!
How would you describe yourself in five words?
At a very happy place.
What was your childhood dream?
I actually can’t remember! I think I was too busy teasing my hair, lusting after New Kids on the Block and practicing dance moves to think that far ahead.
What led you down your current path?
The need to escape office politics and the stress that came with it. I had vowed to start my own company by the time I was thirty so resigned just before my birthday and then tried my hand at importing and selling just about everything. I sold Italian denim, children’s clothing, dog collars, t-shirts, and then finally went back to my roots and concentrated on home wares. My family had a home wares business when I was growing up and I found that I had the most affinity with these kinds of products.
How did 'Miss Jones in Love' come about?
To tell you the truth, I did fall in love! I recently became engaged and since meeting my partner started looking at our collections in a different way – as wedding favours, decors for events, table settings…So I thought it would be great to be able to offer customisation of our bone china for events. Brides can have their initials or date decaled onto our items and then given away as gifts to their guests after the wedding. Or they can simply buy in bulk and receive a discount based on the size of their purchase.
The freedom to do anything and the ability to make split second decisions. There’s no protocol and no management hierarchy to navigate. It’s exciting and rewarding when you put in the effort and hours yourself then stand back and see it work.
Where do you seek inspiration?
By jumping on a plane. I find that my creative brain switches on once I immerse myself in a new country or place. I start to notice the little things and the details and it fires up my creative cylinders!
Who do you admire?
My fiancé. He’s got the best business brain I know, speaks five languages and is completely humble with all of his gifts. I would be a total show off if I had his skills!
What challenges have you had to overcome?
In the beginning I did everything myself, from unpacking containers in a storage unit to the book-keeping and trade fairs. It was physically hard and mentally draining. But then I found a group of like-minded business owners and we formed a little support club. We still have our annual Christmas party. You definitely need someone you can call who knows what you are going through.
What's been a 'pinch yourself' moment?
For me, it’s the little things. I was recently standing in a paper shop buying a card and the lady behind me had her arms full of our glazed Mini Bird Feeders. I asked her what she was going to do with them and she said she didn’t know but she just loved the brand and treated herself to a few pieces every month. To know that my work was making someone happy was a real moment.
What are your top creative resources?
Recently it’s been wedding focused! I love the photography of Jonas Peterson and Tim Coulson. The blog Brooklyn Brides has the most creative weddings I’ve ever seen. And the paper goods of Daisy and Jack are fantastic.
What dream do you still want to fulfil?
Personally to be a mum! And then of course to start my kid’s line of home wares – Junior Jones.
What are you most excited about?
To reveal our new wizz bang custom stand at the August GHA Fair. I’m brimming with excitement for that moment when it’s set up and merchandised and we can stand back and be in awe! Then I’ll take the team out to Markov in Carlton for a feast.
When the weekend rolls around what do you love to:
Read– The specials on a blackboard menu.
Watch- My dog on his back in the park.
Cook- A slow cooked curry for Sunday movie night.
Create- Shopping carts on-line then not proceed to checkout.
Listen to- My friends chatter over coffee.
Dream about- Honeymoon destinations.
Look forward to- Every moment.